10 Best PPC eCommerce Management Tips for 2021

Table of Content;

The Bottom Line

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Ecommerce businesses are not just confined to one or two outlets. Rather if you browse the web, such outlets on different niches are evolving daily. Hence, retaining your ecommerce business position the same in the digital marketplace is a bit difficult nowadays.

Is that what you are worried about? Well, ranking your ecommerce website higher on a search engine is definitely a matter of concern. However, with PPC eCommerce management tips and advertising techniques you can witness the desired result in no time.

Just opt for the best PPC marketing services and embrace them in your business. Though the digital marketing tools & technique seems to be pretty expensive for small businesses, it is important to launch such campaigns for driving impressive results in the near future.

Still not sure whether you should invest in PPC or not?

Here in this article, we will talk about some budget-friendly PPC eCommerce management tips that can improve search engine rankings, bring brand visibility, increase click-through rates, and eventually draw in more sales.  

Budget-Friendly PPC Marketing Tips For Your eCommerce Business

#1. Define your PPC marketing goals

What are your PPC marketing goals? Have you listed them in a notebook? Or maybe you are brilliant enough to recall them in your memory. Whatever it might be in your case, defining your PPC marketing goals is mandatory. This is something you can’t avoid.

An ecommerce business can have multiple marketing goals. These include driving sales, increase in traffic, raising brand awareness, generating leads, and conversions. PPC makes things easier for you. No matter what your marketing goal is, you can blindly run a PPC ad campaign and accomplish all your goals in a short period of time.

For every brand campaign, crafting a proper goal sheet is always effective. In fact, they work well while assessing the results. With a clearly defined objective, you can understand whether the campaign is cultivating the desired results or it requires further optimization. You can set up your benchmark and compare this with all other campaigns.

#2 Choose a proper bid strategy

Since you have a low budget, picking up a strong bid strategy is very necessary. Based on your said goals, you can build up a good strategy that fits your requirements without spending huge bucks. Here you can even seek the help of your PPC experts.

For PPC advertising, different bidding strategies are recommended for different ad platforms. Some focus on increasing conversions, some work on driving down cost-per-acquisition, some yield high traffic, while some help in improving search engine rankings.

Whenever you hire a PPC marketing company, ensure the experts have good knowledge in crafting bidding strategy within budget. Strategies can be developed lavishly. But the one who designs based on the client’s demands is the real experts. Keep your goals in mind and accordingly design a strategy that actually draws success in your business.

#3. Research on keywords

The next step is to have extensive research on keywords that you will include in your PPC ad campaign. First of all, listing the brand-specific keywords is very essential. No matter how great your ad campaign is, the ad content devoid of keywords will remain meaningless.

Find the keywords that go absolutely with your ecommerce brand and products. You can prefer using keyword-search tools that emphasize long-tail keywords. The better your keywords are, the better will be your ad performance. This helps your brand stay ahead of the competitors by driving the right audience to the outlet.

Whenever your potential customers will look for your products, your brand-specific ad will appear to them, allowing the prospects to reach out to the landing page for relevant purchases. Hence, before launching an ad campaign on Google, Yahoo, or Facebook, make sure you work on the keywords on a priority basis.

This is indeed one of the most important PPC eCommerce management tips to be considered.

#4. Don’t avoid negative keywords

While you research the long-tail keywords, you must not forget the importance of your negative keywords. Negative keywords filter out the audience precisely. It eliminates the audience who has the least interest in your products or brands. Including these negative keywords, you can make your ad appear to the prospective buyers who are actually looking for your products.

For example, you own an ecommerce outlet for electronic equipment like smartphones, TVs, home theatre, etc. Now running the ad on these products, your primary aim is to draw the attention of the buyers who are looking for these latest models.

Here you can use keywords like “latest model home theatre”, “new smartphone” etc. It is likely that your ad will appear to the audience who are looking for electronic repair or second-hand electronic items. To avoid such traffic, you can use negative keywords that will show up in your ad only in front of the searchers looking for new electronic models.  

Thus, negative keywords improve the search results to a wide extent. If you want to grab more traffic from the right sources, including negative keywords are the best solution.

#5. Work on specific landing pages

Are you planning for an ad without creating landing pages? Landing pages are usually the web pages where the prospective buyers land on to perform any kind of action. It can be a registration form, a subscription page, a feedback page, a payment options page, and so on. Hence, no ad can be run without creating a specific landing page.

A landing page is always different from an ecommerce website. You just can’t include the page among your web pages. It is goal specific and usually contains a power CTA along with descriptive content. For example, if it is a form, there will be a detailed section to fill up.

Every PPC ad must contain a link that directs the users to the landing pages. The best thing about these links is only the right traffic who are actually interested to perform the specific action, click the link to get directed to the page.

Every ad copy and landing page should be created in a unique way. The page should contain engaging content that encourages the viewers to perform the necessary action.

Suppose you are running an ad on a smartphone. The viewers who are actually interested in buying from your outlet will visit your website navigate through the web pages to find out the related information. With a landing page link inclusion, such efforts are easy to eliminate.

#6. Go for A/B testing

We would suggest creating multiple ad copies for your PPC ad. Well, this can be a bit expensive, but it will help you to test the quality of your ad. Whenever you start a new ad campaign, it is always good to go for A/B testing or split tests. This helps in determining the quality of the campaign and make predictions on the results.

For PPC ad optimization, this particular step is very important. Suppose you have created two similar ad copies with the same landing page to serve a single purpose. The only thing that makes a difference is the elements used as a keyword, headline, and description.

By performing A/B testing, you can determine which particular ad copy will be more effective in attaining the business objective. Accordingly, you can run the ad and enjoy optimal results.

Find a PPC marketing agency that is specialized in building a strong PPC strategy and talk about this particular step in detail.  

#7. Include ad extensions

An ad content, a landing page, and a CTA are not enough to create a successful ad for your PPC campaign. If you are serious about bringing huge traffic to the website and make huge conversions, ad extensions are important to add.

Ad extensions are used to drive click-through rates and build conversions for a business. These extensions are usually included in business address, contacts, links to landing pages, and other necessary information.

By creating an extension to your contact details, you can generate quality leads and nourish them to become customers. The benefit of such extensions is people who are actually looking for your products or find your ad interesting will click on the extension and make direct contacts. This is the best way to allow your prospects to access your contact details.

Now, extensions for phone numbers are usually less helpful for ecommerce brands. As people hardly make a call to an ecommerce outlet for making purchases. However, if you are offering a repair and manufacturing service, you can definitely look for this option.

#8. Target mobile users

The use of mobile devices is increasing with time. There is no wrong to say that a majority of online buyers prefer shopping using their smartphones. Hence, targeting these mobile users will be the wisest approach.

People nowadays are always on a go and as a result, they prefer doing online shopping using their mobile devices. Therefore, creating an ad campaign that targets traffic from mobile devices is always a good thought. Are your ad copies compatible with mobile devices? Talk with the experts of your hired PPC company. 

Every ad copy you create should be displayed on the mobile screen so that every mobile user finds your ad whenever they search for a relevant query. The ads should be compatible with all your mobile formats along with the desktop versions.  

#9. Use engaging ad copies

Now coming to the ad content. A plain dull and lengthy ad content never draws the attention of the public. You must have gone through the ads used by different advertisers on TV screens, billboards, and pamphlets. You just have to create a similar frame for your digital marketing advertisement.

Create engaging ad copies that have the power to drive huge traffic and convert them into buyers. The ad copies should include proper keywords, information, the offer, website link, a link to the landing page, along with the contact details. We always suggest our readers create multiple ad copies for split tests. We have discussed this in the previous point as well.

In a PPC ad, headlines matter a lot. If your headline is attractive, engaging, keyword-specific, and up-to-the-mark, you can win half of the race. After all, buyers tend to click on the ad after reading the headline and caption. Make sure it is short, crispy, to the point, and eye-catching.

Don’t miss out on this step when you are crafting the PPC eCommerce marketing strategies for your business.  

10. Measure your PPC campaign

So, you have created your ad content, landing pages, researched keywords, targeted the right audience, and finally planning to click the submit button to run your ad. When you are ready to run your ad campaign, it doesn’t mean you have done everything. The main thing is yet to be done that needs more attention and effort. Yes, we are talking about tracking and monitoring your ad campaign.

Fortunately, a PPC advertising campaign is measurable. No matter on which platform you run your PPC ad, be it is your Google AdWords, Bing ads, Facebook ads, Instagram ads, or something else, you can keep an eye on your ad. Use a tool to measure the performance of your ad. This gives you access to optimize it whenever it is necessary. To make your PPC campaign successful such things are definitely needed.  

The Bottom Line

PPC advertising is the most effective rank-driven technique used by a majority of successful ecommerce business. Though it comes with short-term benefits, if monitored properly can drive huge revenue for the business.

In general, the advertising technique can be implemented on various platforms.

Google AdWords – this is the most popular ad platform powered by Google. Other than running ads, you can even research optimal keywords to drive a successful PPC campaign.
Bing Ads – This is the second-most popular ad platform used by advertisers. It works on websites to appear higher on the Yahoo search engine result page.
Facebook – Considering social media ad platforms, Facebook seeks more attention. Since millions of users make use of this social networking platform, marketers prefer to run an ad campaign on this on a successful note.

Likewise, many other advertising platforms like Instagram, Twitter, etc. are also used to drive quality traffic from multiple sources.

For a small business, investing in PPC is quite cost-expensive. But leveraging PPC eCommerce marketing tips can bring your site to the top of your search engine result page. Do you have a tight budget? Come on. Your budget can’t stop you from gaining the benefits.

If you find a PPC marketing agency for small businesses no need to go anywhere. Share your requirements with our experts and leverage our PPC marketing services and meets all your demands.

Sourabh Sharma

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