SEO is one of the most effective and versatile marketing strategies available today. It helps you rank high on search engine results pages, which makes you more visible to prospective customers looking for your services. Our online marketing for contractors includes proven SEO strategies that ensure you dominate the first page of search engines. Here’s a look at how we do it:
- Keyword Research -
If you want to attract the right audiences, you need to use the right keywords. We conduct in-depth research to understand which keywords are effective.
- Website Optimization -
Site optimization ensures your platform lives up to Google’s established standards. We make sure the page is organized, the website copy is accurate, the URL is readable, you have descriptive meta-data, and optimize all aspects of your site.
- Link Building -
Inbound links are one of the three most important ranking factors. We source links from well-established and reputable platforms in your industry to showcase your authority.
Contractor Social Media Marketing
Local contractors rely heavily on word-of-mouth to get more customers. Unfortunately, that’s not enough to build a strong customer base, especially if you are a new contractor and are dealing with intense competition. We offer expert social media marketing for home contractors. Here’s a look at how we can help:
- Paid Ads -
Social media platforms like Facebook, Instagram, LinkedIn, Twitter, etc, allow users to create paid advertisements that show up on people’s feed.
- Organic Posts -
Social media is an excellent way to establish a true connection with your target audience. You can publish content that showcases your talent, answer questions, and engage prospective clients directly.
- Analysis -
We will monitor your social media presence and make sure you get maximum engagement on this platform. Our team will check whether you have the right level of engagement and are taking full advantage of the reach provided by these platforms.
Contractor Pay Per Click
PPC or Pay Per Click is an effective marketing strategy that is different from organic techniques like SEO or content marketing. We create ad copies that are displayed at the top of the search engine results pages and immediately catch a user’s attention. It is one of the most important strategies of online marketing for contractors because you can get attention even if you don’t have a strong industry presence yet.
- Targeting Properly -
We use the tools provided by ad platforms to target the right audience. Our team creates a target audience personal that includes age, location, gender, and other factors before creating a campaign.
- Keywords -
We conduct thorough keyword research to reach the right audience. Keyword research is even more important in PPC than it is for SEO because your conversion rate depends on it.
- Testing -
We carry out A/B and multivariate testing for every campaign to ensure it delivers the right results. Comprehensive testing improves ROI and reduces expenses in the long run.
Contractor Content Marketing
Content is a great way to establish a strong online presence, especially for contractors, which is why we have made it a part of our contractor internet marketing services. You can showcase your expertise, maintain a dynamic website, and rank high in search engines through content. Here’s what you can expect:
- Value-Based Content -
We create content that is more than just a space to add keywords. Our content is focused on informing your target audience and showcasing your expertise. It helps build trust.
- Quality -
We make sure all content pieces are well-written and of reasonable length. Google requires a minimum of 300 words for ranking and industry experts believe that the content of over 1,200 – 2,000 words delivers the best results. We make sure your content is substantial enough to stand out.
- Different Formats -
We don’t just stick with a single format of content but explore multiple formats. For example, you can expect articles, infographics, white papers, graphics, videos, and so much more.
Contractor Online Reputation Management
A company’s online reputation plays a vital role in its success. That’s why we include reputation management in our digital marketing for contractors plan. As a well-established agency, we know how to clean up a contractor’s reputation and bring positive attention to them. Here’s a look at what we can do:
- Respond Correctly -
We respond to all negative feedback properly to turn them into positive experiences. Our team monitors your online reputation carefully and makes sure all negative feedback receives a prompt response.
- Encouraging Positive Reviews -
We come up with different ways to encourage positive reviews and feedback from clients. We make reviewing easier by including buttons on websites, providing links in email marketing campaigns, etc. All of these factors encourage people to share their experiences.
- Targeting Visibility -
If you have a poor reputation thanks to bad feedback, we work on making those reviews less visible. Our team uses keywords, ads, content, and other strategies to populate the first few pages of search engine results.