What is Digital Marketing?

The face of marketing has changed more in the past few years than it had in the previous 100 years. It has driven us out of the age of TV commercials and print ads and into the era of websites, online video, social media, and search engines. Users today are connected to the web 24X7. So, simply marketing focus has turned towards the web.

While the use of the Internet and other digital media and technology to promote modern marketing has given rise to a perplexing range of names and jargon invented by both academics and professionals, digital marketing is the simplest way to define all things marketing and all things online. In contrast with traditional marketing, digital marketing entirely focuses on the internet.

How we can help you with our Digital Marketing Services?

Optimizing digital marketing can be critical, and a simple definition does not significantly translate into something useful for accomplishing business objectives. That is where our unique digital marketing services come in. It helps businesses to divide the entire marketing strategy into easier parts to manage operations that can then be planned, managed, and optimized.

Let Ethane’s digital marketing team assist you to uncover an excellent online marketing strategy to drive more qualified traffic to your website and convert the prospective visitors into leads and sales. Build an online marketing strategy that works and transforms your web presence into a lead generation machine.

Our Digital Marketing Services Include

As the best white label digital marketing agency in india, we focus on building your business successfully with our innovative internet marketing services. Whether you want to boost the conversion rate or traffic to your website or both, we generate a comprehensive digital marketing strategy for your business that enables you to achieve your business goals. Our services include -

SEO Services

Does your company come on Google’s 1st page as multiple search results for different relevant keywords? If not, you’re losing visibility, traffic, leads, and finally conversion. While 93% of online experiences begin with a search engine, no business can ignore the importance of Search Engine Optimization (SEO) to increase Keyword Ranking, Leads, and ROI.

Regardless of the type of a business, SEO is an inseparable part of modern day online marketing strategy. That’s why strengthen your search engine optimization structure with the most trusted digital marketing agency in india. Get the right plans and approaches to match your specific needs. Learn about the exclusive services we offer.

We maintain some major dynamisms to make our SEO efforts successful and take your web pages on to page one of search engines, like Google, Bing, and Yahoo.

Following are the key features of our SEO technique:

  • Onsite Content: We guarantee every web page of an entire site has unique, intense, and fully optimized content.
  • Site Structure & Coding: We make sure the structural design of a business website is fast, secure, and mobile friendly. Our smart coding helps search engines to find and crawl the website straightaway.
  • Offsite Elements & Business Reviews: We offer high-quality backlinks from relevant and authoritative websites linking to our client website and generate top reviews on GMB and other online review portals. Our customized internet marketing services create a long-term, expedient sales funnel for businesses by Improving search engine ranking, Boosting organic traffic, Generating high-quality leads, Increasing conversion, etc.
Our SEO Services ->

SMO Services

SMO or Social Media Optimization is the way of improving brand awareness, building brand authority, drawing more visitors, and connecting with the customers over the leading social media marketing platforms, like Facebook, Twitter, Instagram, YouTube, Pinterest, Linkedin, etc.

In the highly competitive online business sector, SMO helps to go a long way to connect and communicate with the target audience and increase brand demand among them.

Further, it helps businesses to accomplish their digital marketing goals, improve traffic, and increase leads.

As the best digital marketing company in india, we offer strategic SMO services for all social media actions. We connect your business with your customers and advance your business with our customized SMO service packages.

The key attributes of our SMO solutions include -

  • Higher Presence on Social Media Channels: We are the best digital marketing service provider with top-notch search engine reseller marketing programs. Our SMO services will help your business connect and communicate effectively with your target audience.
  • Social Media Management Strategy: Social media management helps the audience to evaluate your brand's performances over social channels along with advancing great growth strategies to retain the target audience.
  • Multi-Channel Integration: Our multi-channel integration approach helps in data integration for multiple social channels.
  • Social Advertising: Our SMO services render better brand outreach, drive prompt traffic to the website, as well as boost a steady revenue generation with highly focused, engaging social campaigns.
  • Analytics & Reporting: Our digital marketing team helps our clients to track their key social media metrics that aim in projecting performance and the productivity of a campaign by performing intuitive analytics.
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PPC Services

The advertisements that appear alongside search results on search engines, are Pay-Per-Click or PPC advertising. This online advertising model enables advertisers to pay each time a user clicks on one of their online ads.

PPC ads include Paid Search Ads, Display Advertising, and Remarketing. PPC Advertising doesn’t allow advertisers to pay more to ensure that their ads appear on top of their competitor’s ads. Despite this, ads are subject to the Ad Auction procedure where an entirely automated process is executed to analyze the relevance and validity of ad posts that appear on the SERPs.

In Ad Auction the advertisers need to bid on the terms they want to “target” to display their ads in result for the search terms. These search terms are the keywords.

When users search for a particular term or phrase, the search engine runs the complex algorithmic calculations, on which the Ad Auction is also dependent. This algorithmic calculation decides which ads to be displayed in which order and by which advertiser.

Though PPC advertising seems simple, managing a successful paid search ad campaign account might be different. If you can’t dedicate enough time and effort to stay insightful of all recent developments to Google AdWords and Bing Ads, and missing valuable opportunities to grow your business through PPC, it’s better you ask for some professional help from the best digital marketing company in india.

Our Pay per Click Management Services include -

  • Paid Search Campaigns: Paid campaigns target potential buyers considering keywords they type in the search bar, and this is one of the most comprehensive ways to capture the visitors' attention while they're looking for a product or service that you offer.
  • Social Media Paid Campaigns: It’s nearly impossible for businesses to get seen on social media platforms unless you run some pain campaigns. We do it for your business.
  • Google Ads Management: Google Ads is Google’s exclusive advertising platform, where businesses can earn an average of $2 on every $1 they spend in Google Ads.
  • YouTube Advertising: YouTube is credibly the second most favourite search engine, and the emerging consumer choice for video isn’t a recent trend. Users are 27 times more likely to watch video ads than regular ad banners. Further, the businesses that use video ads have the potential to grow revenue up to 49% faster compared to those that don’t.
  • Display Ads Management: These run through the Google Display Network, and show ads to users while they browse other websites.
  • Shopping Ad Management: Shopping campaigns can help if you need to promote and sell your products, services and get more brand visibility.
Our PPC Management Services ->

Local SEO

Local SEO is a branch of internet marketing services that optimizes a website to be found in local search results. Primarily, local SEO is a strategic process that concentrates on emphasizing the optimization efforts of local brick and mortar businesses. The major components of our localized marketing effort include Content, On-Page Optimizations, Link Building, etc.

These marketing elements are significant to get the right audience for your website and to defeat the competition in the SERPs. Local SEO isn’t all that complex from organic SEO. It also focuses on keyword research, content, links, and on-page technical SEO. The only difference it has the local focus.

When it comes to localization of link procurement, the focus changes to ensure all possible local signals across Google’s local search landscape are accurate and compatible. While Local SEO is the best marketing approach for local businesses.

As a leading internet marketing services provider, we offer significant Local SEO campaigns for small businesses that are looking to drive leads and push sales from local customers.

eCommerce SEO

At the present digital epoch eCommerce has become a doodle, but drawing the attention of the potential buyers and turning them into loyal customers is not that easy.

Hence, availing eCommerce SEO from a reputed digital marketing company in India, like ours, can maximize the reach and convert your online shop into a retail powerhouse. eCommerce marketing is the way of making sales by building and raising awareness about an online store's product offerings and brand.

Our eCommerce marketing packages are focussed on best business practices to improve the sales and profitability of transactional eCommerce sites. Our proven marketing structure approach to help our clients in Planning, Managing and Optimizing their eCommerce digital marketing.

Our eCommerce marketing services are based on the 4 major focus areas, which include;

  • Reach:The way to push higher Reach through paid and natural search.
  • Act: The process of converting browsers into buyers with detailed retargeting.
  • Convert: A foolproof business guide for boosting conversion.
  • Engage: Engaging the audience on social platforms to increase customer support and new businesses.

Reputation Management

When you get trapped between the hammer and the anvil, an Online Reputation Management Company can help you. As we are working within an internet-enabled world that drives new surge with different social platforms, so a single client feedback or review post can go viral and reach millions of people in the blink of an eye.

While positive reviews can take your business to new heights, a single negative feedback can thrash your reputation to nowhere. And that's where strategic Online Reputation Management is essential.

The best way to maintain your online reputation is to do fabulous jobs, otherwise, follow the ethical way when you make a mistake. Though some situations may be more complicated, and you need to address it more professionally.

As the best digital marketing company in India, we are experienced in business reputation management, considering both proactive and reactive approaches.

Our Reputation Management Services ->

Content Marketing

Content is one of the best and powerful online marketing strategy that has the potentiality to engage users and encourage higher conversion. For this reason, content marketing has become an indispensable element in every digital marketing service package.

Further, an effective content marketing plan itself is inexpensive, result-driven, and an authoritative source to generate more qualified leads. We focus on recognizing and filling up the gaps in content in the conversion funnel to set your business to avail highest conversions.

Being a top 360 degree digital marketing agency in India, we help you exploit the advantages and the power of words to take your online business to the next level. Our competent content marketing strategy helps you -

To get higher visibility and brand recognition.

To create unique, original, search engine optimized content.

To manage content from cognition to creation, from publication to distribution.

Our Content Marketing Services ->

Achieve quantifiable results with th best digital marketing company in india!

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Our Digital Marketing Services Process

We deliver focused internet marketing services for both domestic and international clients and build a clear perception of the business and its stakeholders. Following our years of experience, we have evolved a successful digital marketing approach that delivers results and builds impressive client engagements. Our digital marketing process incorporates the best industry practices and most advanced marketing techniques available. Here is an outline of the online marketing process we follow;

Increase your Business Analysis


Understanding the business subtleties is the primary and interactive stage, where we gain insights into a business through conversations, previous data, and out-and-out research.

Increase your Business Analysis

Strategy & Action Plan

We set up strategies and make the game plan. To make sure if the strategy is executable, we perform competitive analysis, keyword mapping, as well as identify the buyer intentions and create a fool-proof action plan.

We Care About Your Business

Increase your Business Analysis


This phase includes generating winning content, promoting leads and campaigns, establishing sales funnel, PR articles and guest blogging, and continuing the workflow.

Increase your Business Analysis

Review & Repeat

We review and repeat the evaluation process every month. This helps us and also the business in lowering the average CPA. We offer organized monthly and weekly reports of traffic evaluation, analytics, and ROI.

Why should you Choose us?

Take a look at the significant reasons why businesses choose us as their trusted digital marketing agency in india.

Innovative Approach

Our innovation and creative marketing approach make us the best roi digital marketing agencies in india. We keep on exploring new ideas and attempting different ways to improve the revenue of our clients. We also balance technical and visual considerations with the use of modern industry best practices to ensure we set up the most interactive website.

Return on Investment

Hiring us for your roi digital marketing services means you save a lot. We have introduced several digital marketing and web development packages at competitive prices. Our marketing team turns upside down to assure the maximum returns of your investment in the project. Our dedication and allegiance to honesty and building “win-win” scenarios are our everyday promise.

High-Quality Services

From imagining your website to advancing it on the internet, we do all that you may require for your online business. We follow a meticulous quality check to make sure what we deliver to our clients that meet their expectations or even outperform. Moreover, we always suggest the most suitable marketing channel for our clients and set feasible goals, not just what we want to sell to them.

24X7 Customer Support

We have a dedicated customer support team that is available for 24X7, with the promise to offer impeccable communication to our proposed and existing clients. Our team is available for addressing your queries concerning our services and packages, discussing new projects, informing you about the status of an ongoing project, and any business inquiries.

A Few Words from Our Clients

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Frequently Asked Questions (FAQs)