If you are running an online store and you want to get as much as sales lead from your prospective customers, you need to implement Marketing Automation. Marketing Automation is a process by which you can streamline the operational efficiency of your brand so that it can reach out to the customers for maximum revenue through adequate sales.
Statistics show that Marketing Automation platform is growing at a rate of 67% making it more relevant than other promising innovative marketing concepts.
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Why should you go for Marketing Automation? Let us see the top 10 reasons for the same.
1. Saving Time, boosting sales:
Nowadays Marketing Automation helps you to create chatbots, automated replies for emails, online chat and many more to engage with your customers that are saving you time and indirectly increasing your sales.
2. Gives a Value to your CRM:
Customer relationship management is all about the tricks you use to engage your customers. Such methods help your brand to get good momentum. Marketing Automation through various techniques gives the process of CRM thus giving your brand an extra advantage over others.
3. Gives you additional data for Marketing research:
Every time a website and various other software programs and social networking sites generate data. The data gives you some intangible information which helps you to suggest the right product and service for the customer; this is only possible through Marketing Automation.
4. Helps in Personalization:
Every customer has some desires and wants. A brand should be devised in such a way that it caters to the same with a different approach. Nowadays, you need to create a different story for every customer to give them the importance and personal attention. Email Marketing, chatbots, and many other automated marketing communications through Marketing Automation helps you to do so.
5. Customer Acquisition:
Statistics show that marketing Automation gives you fresh data about new customers for your product. You may not be aware, but through various social networking protocols, Marketing Automation makes it possible to do so for you.
6. Helps in creating a Customer Loyalty program:
Customer Loyalty is highly essential for a marketer. For your online store, you need to retain the existing customers. Online loyalty campaigns give you an opportunity to do so, and Marketing Automation helps in providing you the right platform for the same.
7. Understanding your Customer’s Behaviors:
Marketing Automation gives you an edge in the same by giving you enough data of the new needs and wants of the customers and as an owner of the brand you need to fulfill the same at the highest priorities.
8. Creating a system for One -to – One B2B Marketing:
If your online store caters to B2B marketing, Marketing Automation establishes a platform for personalized attention for the same. Such a store requires continuous follow up with the customers and a well-devised email marketing solution that gives an automated response. Also, chatbots and online help desk to answer the customers promptly is much needed, and all these are offered by marketing Automation.
9. Instant Follow-up the leads:
Marketing Automation provides you with some excellent techniques to follow-up leads instantly to your store. For example, a person enquires for a particular product on your website, and the site gives you an immediate answer through automated devised chatbot created by marketing automation techniques. Thus, the customer has some, and the follow-up is being made automatically set by marketing Automation.
10. Maintaining Consistency:
Marketing Automation helps you to maintain consistency in the performance of your business. For example, when a visitor visits your store, it automatically generates a welcome message, gives a portfolio of products to the visitors with a detailed description, gives an opportunity for the visitor for online inquiry and chats, helps to see the testimonials, and gives an online demo, and much more. Such things through Marketing Automation help the business to maintain consistency in performance through proper systems and procedures.
Thus, Marketing Automation is very much necessary for your business performance. Nowadays, customers have several choices, and due to the revolution in Information technology, information is readily available to the customers. Marketing Automation helps to give customers the right solution and helps them to choose the best products and services. Moreover, it helps the business to retain its existing customers, involve them in loyalty programs, creating more brand visibility, helps in acquiring new customers and many more.
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