What is Insurance Marketing?

Insurance marketing refers to the channelizing of digital tools for making an insurance business grow manifold. There are a number of digital strategies that, when expertly applied can give your business a huge boost in the right direction. It starts with market research, keyword analysis, covers various aspects like PPC, SEO, SMM and extends over to online reputation management. It covers every small tool that can be applied to further business growth.

Every single person today searches online for different things like buying insurance, to reading reviews about selected companies. You definitely need to be where your potential customers are searching and this is possible through effective insurance marketing strategies !

Sale and purchase of insurance policies is an enormous market with teeming agents, brokers and companies all trying to make the most of it. In this world of cut-throat competition among peers, it is essential that you grab eyeballs with the best of insurance digital marketing strategy. All channels and avenues of online marketing need to be customized and on-point if you want to succeed and emerge as a winner. For that, we are here to guide you!

How we can help you with our Insurance Marketing Service?

We are a certified digital agency for insurance sellers. You request for a no-obligation quote and we get back to you. Our team will handle everything from there on. We will get to know you and understand your aspirations. Once we have a clear idea of what we are looking at, we will provide you the best of result-oriented strategies. It is a process, and it ends with win-win solutions for all parties!

It is a common belief that 70-80% of consumers looking for insurance will shop online. For the newer generation, this is even more applicable. The will go through company websites, general reviews and will procure quotes from numerous companies. Staunch competition can make you lose your important customers.

It is essential that you take help from an Insurance marketing agency like us, with over 11+ years of experience. We will make sure your insurance business is visible online for people looking for these kinds of products and services.

Our Insurance Marketing Services Include

We offer comprehensive packages that include various different aspects of digital marketing. We are the kind of agency that works on the basis of ‘all-under-one-roof’ model of marketing. This means, once you start working with us, you get different types of marketing services, all in one place. This makes it easy for you to understand and measure the progress you make in terms of return on your investment.

Insurance SEO

We are a white label digital agency for insurance marketing and we make sure your business reaches out to its target. Get quality website traffic, acquire more leads, appear in local search listings and spread your brand name through our SEO practices. It is a continuous process that does not stop with on-page optimization. With ever-evolving online trends and tweaks in search engine algorithms, optimization is not the same for a long stretch of time. You need to innovate and keep changing your tactics to keep up with competitors with the help of an insurance marketing company.

With us, your SEO strategies are well researched and precisely thought-out. Our expert team spends time with you to understand your immediate and long term goals. We strive towards those end-goals with streamlined campaigns that are heavily ROI driven. Throughout this on-going process, we provide you with regular reports to keep track of progress.

Insurance SMO

Keeping in touch with your customers is an essential strategy for insurance digital marketing. Once you’ve acquired a couple of new customers, you need to make sure they keep coming back to you. Engaging with current customers and reaching out to newer ones has become quite easy with the help of social media tools. Instead of blindly following your competitors, you need to figure out your own marketing niche as a brand and work towards what is best suited to you. We help you strategize and come up with potent SMO plans and execute them promptly.

Millions of users extensively hang out on popular social media platforms like Facebook, Linkedin, Twitter and Google+ etc. As an insurance business-owner, you might not have the time or manual resources to handle all of it. We can help you manage your social accounts and leverage it properly to reach your digital goals.

Insurance PPC

Pay per click or PPC is a great way to attract qualified traffic to your website. With clear, concise and catchy ad copies you can generate more and more leads that ultimately increase your customer-base. With our PPC advertising schemes for insurance marketing companies, you can make this happen pretty fast. You should be hollering out at customers, advertising your services where they are bound to see you - on the top of their search result pages, and we help you get there!

With paid ads that surface on top of SERPs, you are basically paying the search engine to show your website to potential buyers. This isn’t as easy as it seems. There are numerous layers working within your PPC campaigns like bid management and writing good copy. We make sure our expert team is in charge of handling this side of marketing so that you don’t end up losing money.

Insurance Content Marketing

Content marketing, being an integral aspect of overall SEO holds special importance for any service-based industry. It is effective because people looking at relevant topics online, related to your service can be drawn into your website through correct marketing tools. These are highly important users are they are definitely interested in the services you provide. Through well-written content, we can draw these qualified, convertible leads into your business. Being a goal-oriented agency, you can expect the best kind of content from us.

Our job is to provide unique content strategies tailored to your goals. You can hire our extremely qualified team to provide you with search-friendly, well-written, engaging and relevant content. To increase visibility, improve rankings, generate returning visitors and cut down on your website’s bounce rate, content marketing is a powerful tool among other insurance marketing services. We specialize in writing, editing, promoting and social bookmarking good quality content adhering to your standards.

Insurance Online Reputation Management

If you are trying to expand your business or generate enough revenue in the age of internet prominence, you MUST invest in reputation management through an insurance marketing company. It is not just about mending a publicity debacle or managing negative reviews. With the emergence of social media tactics and search engines as power tools of campaigning, learning and management, ORM helps you manage and control your brand image. We have a ton of experience in reputation management and we offer our services to those seeking professional help from digital marketing in insurance sector.

Online reputation management is a great way to address any concerns, complaints or queries that your loyal customers might have. Gone are the days of dialling on customer care numbers. This is the age of instant gratification, and customers will ping you on social platforms. A professional ORM service like ours lets you answer your users typically within minutes.

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Some of our Proven Insurance Marketing strategies

If you are an insurance broker, chances are, you already have a lot on your plate. You can't manage all aspects of your business along with handling the many facets of insurance digital marketing. That is for the experts, and that is us!

  • Adopt an Extensive SEO approach for Rapid Business Growth

We believe in the concept of ‘invite and allure’ with the apt marketing tricks. There is much more to it than building a beautiful website. Tons of insurance sellers have gorgeous websites, it is not enough to beat them! We help you improve SERP rankings for visibility, a never-ending SEO strategy that changes with consumer habits and not to forget, sharp reputation management to constantly look good online.

  • Use Qualified Content Marketing to Increase Customer-base

Our writing team will take the reins for all sorts of writing projects. As we know, Google does not take into account the whole website when it comes to ranking. Instead they will rank each page individually. This is where our content strategy comes into play. We will write, edit and promote insurance based articles and bookmark it through the right channels. Our competent writing team will take also take care of newsletters, ad copies, brochures and landing pages so that you can focus on bettering your service.

  • Set up ROI-driven PPC campaigns for Qualified Lead-Generation

As an insurance marketing agency, we handle all aspects of pay-per-click campaigning - from optimizing landing pages, writing ads, we also cover split testing bid management and track in-bound calls. Apart from strong local SEO, for any sales based industry, PPC campaigns bring in extremely qualified leads. Our advanced techniques we-versed wil latest Google best practices are bound to bring in ROI and help you expand.

  • Applying Advanced Analytics to Track Progress through Reports

Our marketing services are completely transparent for you. We send you weekly, bi-weekly and sometimes daily progress reports depending on the services availed. These reports are a clear indication of whether our strategy is bringing in the estimated revenue. Even if you don’t have enough time or knowledge to decipher our progress reports, we offer Lifetime support to our clients. You are free to call us up for any queries, suggestions or instructions and we’re here to serve you 24X7X365

What should you look at Before Hiring an Insurance Marketing Company?

Before you go looking for insurance marketing services, make sure you get the following pointers right. It can be daunting for experienced agents to shift an age-old business online and adhere to newer marketing strategies. Quickly go through a list of things you need to be on the lookout for, before hiring an agency expressly for their marketing services.

Portfolio Relevancy

If you are a brick and mortar insurance company looking for greener pastures online, sift through the portfolio of your candidate agencies to find out what kind of work they’ve been doing. Without proper research, you might end up hiring an agency that has no experience of digital marketing in insurance sector. This is great for them, but dangerous for you!

On-time Delivery

In the fast-paced consumerism of today’s age, you cannot afford to be working with an agency that does not keep on-time delivery as a contractual pact. Well, we do! With our insurance marketing agency, you can be rest assured that you will get your projects delivered right on time. If we tell you, a particular strategy will take so-and-so amount of time to pick up.

Affordable Cost

We love the saying ‘don’t bite off more than you can chew’ don’t we? Being a mid-size business owner, you might not always be able to afford services from an upscale agency. Please keep in mind, most agencies will fool you into believing, you can afford them. Keep your priorities and budget set. We would advise digging up a number of reviews to provide fodder for your pre-hiring research on insurance marketing companies.

Experience Hands

You don’t want to be stuck with a new insurance marketing agency that’s still trying to get a foothold in the industry. You need marketing experts who have a huge grasp on the subject of insurance itself. It has a direct impact on how your business will be handled. An agency that has worked with insurance digital marketing will albeit bring to the table a lot more than a marketing personnel from a relatively newer place.

Why should you Choose us

We are dynamic, experienced and well-equipped to handle pressure. Once you are on our list of clients, we care about your business as much as you do! We have a team of experts who work together endlessly to get you closer to your end-goals. You can expect 100% professionalism from us, we’re here to cater to your business needs.

Strong 24*7 Customer Support

In keeping up with the modern consumer, insurance marketing companies like us help you gain the customers’ trust through optimizing the correct methods and digital tools. We assign a separate project manager for each ongoing project so that our clients are never harrowed. We also offer Lifetime support to all our customers.

Lead Acquisition & Management

We will find you new buyers, help retain the older ones and make sure you don’t look like trying to force a sale down them young buyers’ throat. The new-age customer has to come to you, rather than the other way round. They want a seamless experience that can be handled and managed online and we help you get there.

Dynamic Reputation Management

An underwhelming brand image is often times harmful for burgeoning business growth. We help you build a strong online presence, and maintain a fabulous online profile that is hard to miss. It is not just about damage-control and debacle management. Strong ORM requires specialized support by a dedicated team of experts.

Comprehensive & Reliable Services

Being a trusted agency we offer a top-notch services. So, with us, you can allocate all your digital needs. In fact, all of our services are designed specifically around individual projects. For us, no two clients or even no two projects from the same client are similar. We first assess your requirements, develop a winning strategy around it, and only then come up.

A Few Words from Our Clients

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Frequently Asked Questions