Our Law Firm SEO Services Includes

Different businesses have different marketing requirements. When a law firm wants to attract more clients, they use strategies tailored for this particular field. Law firm SEO is a complex strategy that involves several traditional digital marketing techniques but is customized to suit this industry. Here’s a look at what’s involved in it:

Keyword Research

Keyword research is an important aspect of SEO because they act as hooks to attract audiences from search engines. We make sure every page has relevant, value-based keywords that draw a converting audience to your website. Our team studies your target demographic, understands your industry, explores your products and services, and even looks into your competitors before choosing keywords.

Modern search engines focus on user intent rather than exact word matches. This means we need to find keywords that attract audiences based on their intent. We include a combination of local, negative, specific, long-tail, and secondary keywords as naturally as possible. This tells search engines exactly what the purpose of the content is. The search engine will rank your pages accordingly and show it to the right audience.

Without keyword research, you can’t utilize the full power of SEO or get the right organic traffic..

Branding

Lawyers with a strong brand presence are more likely to retain clients than those with an inconsistent brand. We can create a new branding strategy or optimize your existing one to deliver better results. Branding has several benefits as it allows you to establish a unique identity, create a voice for your company, and convey the right message towards your target audience.

Our main focus is to make sure your branding is appealing to the target audience. We study your customers and competitors carefully to understand what appeals to your target demographic. For example, if you want to appeal to a young male audience, you will need to create an edgy or sci-fi looking brand instead of something soft and minimalist.

Our next focus is to ensure the branding is a true representation of your company’s values and message. We will also make sure it is a presence on all your online properties to maintain consistency.

Local SEO

Most lawyers operate in local capacity and want to target a specific area. We use a combination of proven strategies to make sure our clients have a strong presence in their local market. Our goal is to ensure you stand apart from the competitors and get more clients through your doorstep.

Finding good local keywords is our first step in this strategy. Being the best SEO company for lawyers, we use sophisticated tools to conduct in-depth keyword research. The next step is to set up a Google My Business account and make sure your business contact information is accurate. We also double-check the Google Map pin location before verifying your business.

Once these two factors are established, we move onto local directories and ensure you have a strong presence there. Our team will check all of your contact information on these platforms and make sure there are no inconsistencies. Local directories and Google Maps are few of the most prominent aspects of local SEO and we make sure you’re on them.

Content Marketing

Content marketing is an important aspect of SEO because it forms the foundation for everything. It houses keywords, inbound links, helps establish trust, gives you website a unique brand voice, showcases your knowledge, and so much more. A good content marketing strategy can take any business to the next level. There are several successful brands that have made it to the top of their industry relying solely on content marketing.

We approach content marketing carefully and methodically. Instead of creating something that just fills a page, we create pieces that provide value to your target audience. Every article has unique and current information that makes it link-worthy and appealing to people seeking information. As we provide value to your customers, we improve your overall reputation through content.

Linking

Linking is one of the most important techniques in SEO. If well-respected and established online publications link to your content, your reputation in the industry will improve significantly. However, link building is a marketing strategy that requires patience, skill, and great outreach skills. We are a white-hat SEO company so we don’t use underhanded tactics like buying links or sourcing them from link farms.

Our team carefully finds the most authoritative websites in your industry and reaches out to them. We look for opportunities like dead links, broken links, outdated information, etc, and offer better alternatives. Our experts know how to convince websites that your content is worthwhile and will benefit their readers. Our link building campaign works hand-in-hand with our content marketing campaign to ensure you always have something interesting to offer these publications. We use strong linking strategies to help create a sense of authority and competence, which brings in more converting clients.

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What is Law Firm SEO Marketing?

Few businesses can survive without a strong online presence today, even in the legal field. Professionals need to establish a strong personal brand and showcase just how good they are online to develop a steady client base. You can reach out to more people in your local community through law firm SEO marketing. Here’s a look at what we can do:

  • Establish a strong brand presence online through optimized websites, content, and roi marketing campaigns.
  • Ensure you have a good digital reach and are hitting the right target audience by choosing effective keywords.
  • Focus on ROI by using proven strategies and a restrained approach. We will make sure every aspect of your campaign is effective.
  • Provide regular monthly reports so you can see how all campaigns are performing and how successful they are.
  • Help clients dominate the first page of SERP by introducing multiple links into it. Dominating the first page is more effective than a single link at the top.

Our goal is to make sure you come across as a competent legal professional of a good reputation when people look for lawyers online. A strong professional image can help you win clients and create a steady base.

How we can help you with our Law Firm SEO Service?

Many professionals don’t invest much in law firm SEO marketing, still relying on word-of-mouth to ensure they have a steady flow of customers. Unfortunately, the modern business world is too wide-spread for such a strategy. We are one of law firm SEO company offers tailored law firm SEO services that can help you get more customers through the door. Here’s a look at how we can help:

  • Refine Your Online Assets - We first make sure your existing online assets like websites, social media marketing, directory listings, etc, are refined. We will correct mistakes, make sure your website design is up-to-date, and optimize content wherever needed.
  • Dominating the First Page - We will use effective keywords and versatile content to ensure you show up multiple times on the first page of the SERP. This is a more effective strategy compared to the traditional one-link approach.
  • Long Term Results - Our team focuses on long-term results instead of short-term gains. Lawyers rely heavily on reputation to gain clients and we will make sure your reputation is nothing short of stellar.
  • White Hat Techniques - All the strategies we used are legal and approved by search engines. You don’t have to worry about getting harsh penalties. We will never use short-cuts like black hat techniques because they cause extensive damage to a lawyer’s online reputation.
  • Content Strategy - Content drives traffic to your website, provides valuable information to your target audience, and helps showcase your authority in the field. It also helps with attorney SEO because your website stays dynamic.

We can take your online presence to the next level through careful planning and focused marketing strategy.

Some of our Proven Law Firm SEO Strategies

We like to keep SEO campaigns lean and efficient, which means our team only uses white label marketing strategies to get the desired results. Our focus is on lead generation for law firms so we don’t use any solutions that wouldn’t get us the required results. Our proven SEO strategies include:

  • Keywords Optimization

Keywords are some of the most important aspects of 360 degree marketing strategy but it isn’t as simple as stuffing relevant phrases in your content. We do in-depth research into the local market, carefully examining things like user intent, effective long-tail keywords, local keywords, industry-specific keywords, etc. Our goal is to ensure we attract the right audience to your website.

Understanding the user’s intent helps us find the most effective phrases to use in your content or website copy. For example, if you’re looking to target people who want to hire your white label services, use keywords like ‘personal injury attorney near me’ or ‘best medical malpractice attorney in Brooklin’. These phrases target a user based on their intent, which leads to more conversions.

  • Competitive Analysis

We conduct a thorough review of your online presence before working on any SEO project. This gives us solid data to work with as we can determine the strengths and weaknesses of your current campaign. Competitive analysis is an aspect of this process. It allows us to understand where you stand in comparison to your strongest local competitors. We can find gaps, optimize your presence, and use strategies to help you get on top.

Understanding your competition can help you find and exploit underutilized opportunities. For example, if you notice a competitor doesn’t have a strong social media presence, you can amp up your game in that category to reach new clients.

  • Technical SEO

Technical SEO helps refine your online presence. We optimize your website, correct any technical glitches, improve overall security, and make sure your website delivers the best possible user experience. Our team also ensures your site loads quickly, is mobile-friendly and has a straightforward design.

Our technicians also make your pages search engine friendly by adding proper title tags, meta descriptions, and URL structures. We alter your website structure to improve its overall performance on search engines. For example, a website with a user-friendly structure and logical flow is easier for search engine crawlers to read, which improves your rankings. We also alter the website structure based on the number of services you offer.

  • Establishing a Local Presence

If you want to be a successful attorney in the local market, you need to show up high on Google Maps and have good ratings. This is accomplished through Google My Business. We make sure your GMB information is accurate and current, and monitor all activities around it.

Ranking high in the ‘local 3-pack’ isn’t easy, especially if you have a lot of competition. We use well-planned strategies like targeting the right keywords, making sure your local directory listings are accurate, verifying your website, and reputation management for this purpose.

These are just some of the many proven strategies we use to ensure you have a strong online presence. We also use link building, guest posting, social media, and other such strategies for better success.

What Should you Look Before Hiring a Law Firm SEO Company?

Not all law firm SEO services are made equal. Many companies offer tall promises without delivering any concrete results. This can be a waste of time and money, but it can also place your reputation at risk. Here are some factors to look at before hiring an SEO service:

Portfolio Relevancy to your Job

Has the company worked with your specific niche before? For example, divorce lawyer advertising is very different from marketing campaigns for personal injury lawyers. Look for SEO experts who have worked in your niche for the best results.

On-time Delivery Assurance

Timing is everything when it comes to modern marketing. Choose an SEO company that can deliver timely solutions for your campaign.

Affordable Consulting

Marketing costs can easily get out of hand if you’re not careful. Some professionals shell out thousands of dollars on campaigns without getting much in return. Look for attorney SEO consultants who charge an affordable fee.

Advanced Hands-on Experience

Everyone can read a few articles online and do some basic SEO, but not everyone can create sophisticated marketing campaigns that deliver high ROI. Look for consultants who have advanced hands-on experience and have run successful SEO campaigns before.

Why Should you Choose Us?

This is one of the most common questions clients ask us during the initial consultations. Why should they choose us as a law firm SEO company? What makes us a better alternative to hundreds of other professionals out there? Here are some reasons why:

Focus on Proven Techniques

Some SEO professionals have a disorganized approach to this strategy. They use all techniques available without considering whether the strategies are effective or not. Our experienced team of experts stick with proven techniques that are guaranteed to deliver good ROI.

Lean Digital Marketing Strategy

A bulky digital marketing campaign is just a waste of resources. Our team studies your requirements, target audiences, and business type carefully before developing a lean marketing strategy that works. This helps save money and gets you a good ROI.

Data-Based Marketing Campaigns

Data can tell you everything about your online presence, marketing campaign, customers, and competitors, etc. We create SEO strategies based on solid data from reliable sources. We study small data from your websites and social media platforms.

New and Innovative Techniques

Just because we use proven law firm strategies doesn’t mean we don’t use new and innovative techniques. Our experienced team of experts studies new techniques carefully, looks at their results and then implements them if they’re likely to benefit your firm.

A Few Words from Our Clients

We value our clients and customer satisfaction is our topmost priority, testimony to which are the beautiful things
our clients have said about us.

Find marketing solutions uniquely tailored to your firm with us.

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Frequently Asked Questions