Keyword research is an important aspect of SEO because they act as hooks to attract audiences from search engines. We make sure every page has relevant, value-based keywords that draw a converting audience to your website. Our team studies your target demographic, understands your industry, explores your products and services, and even looks into your competitors before choosing keywords.
Modern search engines focus on user intent rather than exact word matches. This means we need to find keywords that attract audiences based on their intent. We include a combination of local, negative, specific, long-tail, and secondary keywords as naturally as possible. This tells search engines exactly what the purpose of the content is. The search engine will rank your pages accordingly and show it to the right audience.
Without keyword research, you can’t utilize the full power of SEO or get the right organic traffic..
Lawyers with a strong brand presence are more likely to retain clients than those with an inconsistent brand. We can create a new branding strategy or optimize your existing one to deliver better results. Branding has several benefits as it allows you to establish a unique identity, create a voice for your company, and convey the right message towards your target audience.
Our main focus is to make sure your branding is appealing to the target audience. We study your customers and competitors carefully to understand what appeals to your target demographic. For example, if you want to appeal to a young male audience, you will need to create an edgy or sci-fi looking brand instead of something soft and minimalist.
Our next focus is to ensure the branding is a true representation of your company’s values and message. We will also make sure it is a presence on all your online properties to maintain consistency.
Most lawyers operate in local capacity and want to target a specific area. We use a combination of proven strategies to make sure our clients have a strong presence in their local market. Our goal is to ensure you stand apart from the competitors and get more clients through your doorstep.
Finding good local keywords is our first step in this strategy. Being the best SEO company for lawyers, we use sophisticated tools to conduct in-depth keyword research. The next step is to set up a Google My Business account and make sure your business contact information is accurate. We also double-check the Google Map pin location before verifying your business.
Once these two factors are established, we move onto local directories and ensure you have a strong presence there. Our team will check all of your contact information on these platforms and make sure there are no inconsistencies. Local directories and Google Maps are few of the most prominent aspects of local SEO and we make sure you’re on them.
Content marketing is an important aspect of SEO because it forms the foundation for everything. It houses keywords, inbound links, helps establish trust, gives you website a unique brand voice, showcases your knowledge, and so much more. A good content marketing strategy can take any business to the next level. There are several successful brands that have made it to the top of their industry relying solely on content marketing.
We approach content marketing carefully and methodically. Instead of creating something that just fills a page, we create pieces that provide value to your target audience. Every article has unique and current information that makes it link-worthy and appealing to people seeking information. As we provide value to your customers, we improve your overall reputation through content.
Linking is one of the most important techniques in SEO. If well-respected and established online publications link to your content, your reputation in the industry will improve significantly. However, link building is a marketing strategy that requires patience, skill, and great outreach skills. We are a white-hat SEO company so we don’t use underhanded tactics like buying links or sourcing them from link farms.
Our team carefully finds the most authoritative websites in your industry and reaches out to them. We look for opportunities like dead links, broken links, outdated information, etc, and offer better alternatives. Our experts know how to convince websites that your content is worthwhile and will benefit their readers. Our link building campaign works hand-in-hand with our content marketing campaign to ensure you always have something interesting to offer these publications. We use strong linking strategies to help create a sense of authority and competence, which brings in more converting clients.