We conduct a comprehensive audit of your online presence to see if there are any issues we need to fix. A full audit gives us the background information we need to ensure our SEO campaigns are successful. We conduct an audit regarding your online presence even if you don’t have a website. Most clients don’t realize that their clinic shows up on Google search even if they haven’t done anything to establish an online presence. Many are unaware that they have poor ratings, wrong contact information, and other such concerns.
This audit tells us everything about your website, online reputation, visibility, ranking on search engine results pages, etc. We use this information to create a systematic plan of approach for marketing. Without an audit, we are forced to work blind and that doesn’t deliver an optimal result. Once we have done a thorough analysis, we provide a detailed report and a list of recommendations.
Keywords are the most important aspect of SEO. They act as anchors for the search engine and help you reach the right audience. A good combination of keywords will bring people who convert to your website, which influences sales and helps your business grow. That’s why keyword research is the most important tool in our arsenal.
We don’t just find generic phrases that are relevant to your industry, but go out of our way to find keywords that truly target user’s intent. We use a combination of long-tail, industry-specific phrases to attract people who aren’t just casually browsing online. We use keywords that will bring your websites to patients who really want to get plastic surgery.
Our team of plastic surgery SEO company uses the latest keyword research tools and investigates the results carefully before incorporating the phrases in your website. You can be certain these phrases will improve your visibility and ranking on search engine results pages.
Linking is considered one of the three most important ranking factors by Google, Bing, and even DuckDuckGo. Inbound links from authoritative websites shows search engines that you can be trusted and are a reliable source of information. That influences your ranking and visibility on search engine results pages.
We use white-hat linking techniques to get the notice of great websites in your industry. We don’t rely on black-hat techniques like link purchase or link farms as these strategies only attract penalties. Our goal is to focus on long-term stability over short-term gain. With our link building strategy, you get a better reputation, more organic traffic, and higher ranking on search engines.
Our experts don’t choose websites arbitrarily. We carefully assess the site’s ranking, authority and visibility in the industry, and make sure they’re a worthwhile investment. Our team also finds opportunities like broken links, outdated information, and fresh research to get good inbound links.
No marketing campaign can truly succeed if you don’t have a strong brand. A brand is your unique identity that sets you apart from the rest. It helps customers recognize and remember you, which is necessary if you want to develop a strong, consistent target audience base.
Our team understands the value of branding and creates something that doesn’t just accurately represents you, but also appeals to your target audience. We collect big and small data to find exactly what your audiences need before creating a branding plan.
Our focus is on consistency. We make sure your brand is visible and shines bright on all platforms, including social media profiles and local directories. We also make sure it is simple, straightforward, and provides a clear message to everyone.
Good branding can make a business and help it thrive for decades, if not centuries. We understand its importance and create something truly impactful.
We collect data from internal and external sources to understand what you need. Our experts will study analytics information from your website and social media, collect data from third-party sources to understand your target audience and industry before they create a campaign.
Data is gold for marketers and we know how to collect it from the right sources. We first study all of the information from your company sources like website analytics, social media analytics, past ad campaign studies, customer database information, etc. All of this gives us an insight into how customers interact with your business.
We then collect information from external sources like Google, Amazon, third-party databanks, etc. This information gives us an insight into your industry, competitors, and target audience. All information is valuable and helps us understand just how to craft successful campaigns for your company. Without good data, we are just flying blind and are more likely to create unsuccessful campaigns.
We also conduct regular analytics to keep track of a campaign’s performance. If it doesn’t live up to expectations, we either optimize it or remove it.