Facebook is the biggest social media channel with over a billion active users and this makes it one of the best social media marketing channels for any SMO strategy. We start by creating a fan page for your business and optimizing it with videos, blog post, pictures and other relevant contents.
Also fill in all relevant information about your business and how customers can benefit from your products and services. Essentially what you expect from Facebook is for people to like your content, comment and the share it on their feeds so that other people (prospects) can also view it.
You will also include links to your website where your fans can click on to patronize your products and services. With Facebook you have the opportunity to meet more of your clients because of the sheer amount of people using it.
Facebook also provides business to promote their business by using paid-ads which gives you the leverage to get in front of more people, and these people are who Facebook thinks will most likely patronize your business.
Twitter is another social media channel that provides businesses with an opportunity to reach a very huge audience of people. It might not be as huge as Facebook but it has a lot of users. Twitter is a micro-blogging platform that provides business and experts the opportunity to showcase their products, services and offerings.
Businesses can tweet about their business with pictures, videos and written words to communicate with their audience. Businesses also have the opportunity to conduct surveys. What you expect from people are likes, comments and retweets.
With retweets, you will be able to reach a much wider audience and get in front of people who can patronize your business. Twitter also provides businesses an opportunity to promote their business by using paid ads, this will enable businesses to boost their reach and get in front of more people. Businesses can also include the links to their website so that people can click on it and this will be able to increase their traffic and conversion all at the same time.
LinkedIn is another powerful social media channel but unlike Facebook and Twitter where you see all different types of people of all ages, LinkedIn is specifically for professionals and businesses who are looking for ways to connect with other businesses and professionals.
This is more like a B2B social media channel but also includes B2C as well. With LinkedIn you can also post written words as blog post, videos and pictures. People or businesses can like, comment and share on their feeds so that other people can also view it.
With LinkedIn you will be able to showcase your expertise and provide your audience with relevant content that adds value to them. LinkedIn also provides businesses the opportunity to use paid ads for reaching a much wider audience. If your business is targeting businesses or professionals, then it is a must that you use LinkedIn because it is the best platform that offers businesses with an opportunity to connect with such target market.
Instagram is a social media channel that offers businesses the opportunity to showcase their products, services and offerings. Instagram is like an online magazine where you post mostly videos or pictures with little written captions that further explains what you are trying to communicate. To be more effective on Instagram, businesses has to be able to post regularly and mostly it should be video contents. This is where users can like, comment, tag other people and also share the content.
Instagram is a very powerful tool to showcase your products and even services, it is like your online brochure. Instagram also provides the opportunity to use paid ads to reach a much wider audience, you can target people from different countries, age groups and even area of interest.
Businesses can also use stories and highlights to market their products and services. Instagram is all about posting tremendous amount of relevant contents that resonates with your audience. You can also view analytics to better understand your audience, who views your content and how to better communicate with them.
Pinterest is another powerful social media tool that provides businesses with a platform to showcase their products and services. Essentially pinterest is a tool that allows businesses the opportunity to post content that will draw the attention of their audience so that they will be able to click on the link to their website.
When your audience like your content, unlike other social channels on pinterest they pin it so that they can get back to it at any time. Businesses on pinterest mostly post infographics that provides their target audience with relevant information that adds value to them and also help them solve a particular problem they have.
These infographics are a short form of a long blog post that summarizes all the information under one short infographics, these lare usually embedded with the business website, social media accounts and logo. Pinterest also offers paid ads to reach a much wider audience, this will bring in a lot of traffic that will consume your content and also click through your link.